- To PROMOTE CHANGE in PERCEPTION of OLD AGE
- To EMPOWER the elderly population to lead a life of respect with dignity and comfort.
- To INITIATE a reawakening in the sense of responsibility nationwide by promoting a friendly environment for the elderly.
- To ADVOCATE the RIGHTS of the ELDERLY
- To FACILITATE the creation of efforts with compassion & understanding
- To PROMOT SUPPORT to Elderly individual in reaching all facilities for Healthy and Well living with full protection under the Law.
- To PROMOTE all social attitudes and perceptions into positives and transform them into creating infrastructure for their well being.
- To RE-ESTABLISH self-pride & confidence in Elders, to lead a healthy and active live, resulting in positive contributions in National growth.
- To COORDINATE efforts for promotion of Govt.policy Acts & Budget allocation for this target group
- To PROMOTE SUPPORT to organizations intent to establish PRODUCT SERVICES or FACILITIES for the Elderly.
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